Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit
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- 33MP 35mm full-frame Exmor R CMOS sensor
- 759-point phase-detection autofocus and up to 10 fps bursts
- 5-axis in-body image stabilization rated at 5.5 stops
- 4K video at up to 60p
- Kit includes a 28-70mm zoom lens
About the Sony Alpha 7 IV Full-Frame Mirrorless Camera with 28-70mm Lens Kit
The Sony Alpha 7 IV is a full-frame mirrorless camera built as an all-rounder for photographers and video creators. This kit pairs the body with a 28-70mm zoom lens, a practical starting point that covers everything from wide scenes to portraits.
At its core is a 33-megapixel 35mm full-frame Exmor R CMOS sensor, backed by 759 phase-detection autofocus points, bursts of up to 10 fps and 5-axis in-body stabilization rated at 5.5 stops. Video shooters can record 4K at up to 60p, and dual card slots (one accepting SD or CFexpress Type A cards) give you flexibility for backup or overflow recording.
A 3-inch vari-angle touchscreen and a 3.69-million-dot OLED viewfinder make framing comfortable at any angle. It suits enthusiasts moving up from APS-C or older full-frame bodies, wedding and event shooters, and hybrid creators who want one camera that handles stills and video equally well.
What reviewers say
TechRadar, Tom's Guide, Trusted Reviews and Wired describe the a7 IV as a rock-solid hybrid all-rounder, praising its sharp 33MP files, fast and easy-to-use autofocus, capable video features, effective stabilization and good battery life. The main criticisms are a heavy crop when recording 4K at 60p, burst speeds that trail rivals for sports and wildlife, complex menus, and a higher price than its predecessor.
Pros
- Sharp, detailed 33MP images
- Fast, reliable autofocus with good tracking
- Strong video toolset and in-body stabilization
- Good battery life and solid build
Cons
- 4K 60p recording uses a significant crop
- 10 fps burst trails sports-focused rivals
- Menus and customization can feel complex
Our summary of professional and shopper reviews published elsewhere (TechRadar, Tom's Guide, Trusted Reviews, Wired and DPReview), as of Oct 10, 2026. These are not reviews of ShopNow4.
Key specs
| Brand | Sony |
|---|---|
| Brand | Sony |
| Model | ILCE-7M4 (Alpha 7 IV) |
| Sensor | 35mm full-frame Exmor R CMOS (35.9 x 23.9 mm) |
| Effective resolution | Approx. 33.0 MP |
| ISO | 100-51200 (expandable to 50-204800) |
| Autofocus | 759 phase-detection points |
| Continuous shooting | Up to 10 fps |
| Image stabilization | 5-axis in-body, 5.5 stops |
| Video | 4K (3840 x 2160) up to 60p |
| Screen | 3.0-inch vari-angle touchscreen |
| Viewfinder | 0.5-type OLED, 3,686,400 dots |
| Card slots | Dual (SD UHS-I/II or CFexpress Type A + SD UHS-I/II) |
| Weight (body) | Approx. 658 g with battery and card |
| Kit lens | 28-70mm zoom |
| Category | Cameras |
| Price | $2,637.60 |
| Availability | In stock |
| SKU | sony-alpha-7-iv-mirrorless-camera-w-28-7-9fa4c9 |
