Oral-B iO10 Rechargeable Electric Toothbrush, White
In stock
- Brand new and genuine
- Delivered to your door
- Secure checkout
- Magnetic iO technology with a round brush head and gentle micro-vibrations
- Interactive color display shows modes and brush-head replacement reminders
- AI brushing-style recognition with 3D tracking of tooth surfaces
- Smart pressure sensor glows red, white or green to guide your pressure
- Magnetic charger; full charge in about 3 hours
About the Oral-B iO10 Rechargeable Electric Toothbrush, White
The Oral-B iO10 is a rechargeable electric toothbrush built on Oral-B's magnetic iO technology. It pairs the brand's round brush head with gentle micro-vibrations, designed to give a professional-feeling clean that is still gentle on teeth and gums.
An interactive color display on the handle shows your cleaning mode and a reminder when it's time to change the brush head, and it greets you when you switch on and shows a smile when you finish. Built-in AI recognizes how you brush, and 3D tracking follows the tooth surfaces you clean to help guide you around the whole mouth so you don't miss spots. A smart pressure sensor lights up red when you press too hard, white when you press too lightly and green when the pressure is right.
The handle sits on a magnetic charger that holds it steady and is designed to fully charge it in about three hours. This listing is the white version. It suits people who want detailed, real-time feedback on their brushing habits from a feature-rich toothbrush.
What reviewers say
Reviewers agree the iO10 cleans very well while feeling gentle on the gums, and they like its color display, light-ring pressure sensor and the charging stand that shows brushing feedback and recharges the handle in about three hours. The most common complaints are the high price, real-time position tracking that can be inaccurate or laggy, iO-only replacement heads that cost more than standard Oral-B heads, and a bulky travel case; Electric Teeth suggests the iO9 offers much of the same for less.
Pros
- Thorough cleaning that feels gentle on gums
- Quieter than many other Oral-B brushes
- Clear color display and light-ring pressure sensor
- Charging stand gives at-a-glance brushing feedback
Cons
- High price for a toothbrush
- Position tracking can be inaccurate or laggy
- Pricier iO-only replacement heads and a bulky travel case
Our summary of professional and shopper reviews published elsewhere (Trusted Reviews, Tech Advisor, Live Science, Electric Teeth and Expert Reviews), as of Oct 10, 2026. These are not reviews of ShopNow4.
Key specs
| Brand | Oral-B |
|---|---|
| Model | iO10 |
| Color | White |
| Power | Rechargeable |
| Technology | Magnetic iO drive with micro-vibrations |
| Brush head | Round brush head |
| Display | Interactive color display (modes, brush-head reminder) |
| Tracking | AI brushing recognition with 3D tracking |
| Pressure sensor | Smart sensor with red, white or green light |
| Charger | Magnetic charger |
| Charging time | About 3 hours |
| Category | Beauty & Personal Care |
| Price | $332.33 |
| Availability | In stock |
| SKU | oral-b-io10-electric-toothbrush-934289 |
